#21 – Simplify

This is #21 in the series, “50 Ideas Worth Fighting For.” You might like #10, also. Here’s a sentence I read recently: “As brands grow they can sustain a certain growth rate; forcing higher growth unnaturally simply consumes capital unnecessarily.” It’s a terrible sentence. It’s terrible because it’s complicated and excessive. It’s terrible because itContinue reading “#21 – Simplify”

Simplify the Story

“If you can’t explain it to a six year old, you don’t understand it yourself.” ― Albert Einstein I’m always tempted to make it more complicated than it is. There is only one reason that I am teaching storytelling to young professionals. I want them to understand – to physically experience and then embody – theContinue reading “Simplify the Story”